BUX Web App

From Pocket-Sized Trading to Desktop with BUX Zero

• As the Product Manager at BUX, I had the unique opportunity to oversee the transition of our flagship product, BUX Zero, from a highly-acclaimed mobile application to a comprehensive web platform.
• BUX, known for its disruptive and engaging approach in the neo-brokerage space, has matured into a trusted investment hub, serving over a million users.

• BUX Zero, initially tailored for mobile interfaces, received overwhelming acclaim for its design and user experience. However, to cater to the evolving needs of our users and to incorporate more sophisticated, professional-grade features, we recognized the necessity of a web-based counterpart.
• Responding to our users’ calls, we embarked on the journey to bring BUX Zero to the larger screens of desktop computing.

Embracing the Desktop Experience

• The transition from mobile to desktop was more than a mere scaling up of screen size. It was a paradigm shift in how users interact with our platform. Unlike the casual, on-the-go interaction style of smartphones, desktops command a more formal, task-oriented usage. This difference in context was central to our design philosophy for BUX Web.

• We envisioned BUX Web not as a mere extension of the mobile app but as a complementary platform, optimized for the strengths of desktop computing. Our research indicated that users preferred advanced charting, data visualization, and educational content on larger screens, while retaining mobile for trading and financial transactions.

Innovating the Web App Structure

• The design intricacies of BUX Web were fascinating. Mobile app navigation, characterized by swiping and tapping, transforms on the desktop, where the precision of a mouse reigns supreme. We drew an analogy: if a mobile app is like a deck of cards held in hand, a web app is like those cards spread across a table.
• This perspective guided our approach to web app design, emphasizing ease of navigation and accessibility of features without the need for constant page switching. For more details check out this detailed article by Tianju Duan, the designer behind BUX Web.
• Our solution was to amalgamate features typically spread across multiple tabs on mobile into an integrated, side-by-side display on desktop. This allowed users to simultaneously monitor their portfolio, watchlist, investment list, and news, leveraging the expansive real estate of desktop screens for enhanced user experience.