Posts

The Mission: Turn Five Products Into a Real Product Organization In January 2026, I joined Roamtech as Head of Product, reporting to the CTO. Roamtech is a Kenyan fintech and telecom company running five live products across three very different domains — and when I arrived, there was no structured product function behind any of them. No PRDs. No consistent tooling. Ad-hoc delivery. No planning cadence. Teams distributed across Kenya, Dubai, the UK, and Serbia, each working off whatever process had accreted over the years. ...

The Mission: Making Wellness Accessible Through Technology In a world where stress and burnout have become endemic, I partnered with Chris Zadeh - serial entrepreneur and founder of Ohpen - to create something meaningful: an app that brings scientifically-backed breathwork techniques to everyone’s pocket. As Co-founder and CTO of Goodmorning, I didn’t just build an app - I built an entire company from the ground up. What I’m Building: From First Line of Code to Full Product The iOS App (2025 - Ongoing) ...

I had the pleasure of joining the Enginears podcast alongside my colleague Michael Nugent to discuss our work at Tebi and the company’s mission to revolutionize hospitality technology. About the Episode In this episode, we sat down with host Elliot Kipling to explore: Tebi’s founding story and mission to empower hospitality businesses The technical challenges of building an all-in-one platform How we’re eliminating fragmented systems in the hospitality industry Our approach to creating user-friendly solutions that prioritize guest experiences What the next 12 months look like for Tebi Watch the Full Episode About Tebi Founded in 2021 in Amsterdam by Arnout Schuijff (co-founder of Adyen), Tebi emerged with a mission to empower hospitality businesses by eliminating fragmented systems so they can prioritize guests and their experiences. The company secured €20M in a Series A round led by Index Ventures to fuel its global expansion. ...

The Challenge: Managing Multiple iOS Apps at Scale When I joined AirApps as Product Manager, I inherited a complex ecosystem. The company had built a portfolio of successful iOS apps, including Translate Now (featured in Apple’s 2023 WWDC keynote), but faced the challenge of managing multiple applications efficiently while maintaining innovation speed. Each app had distinct user bases, technical requirements, and growth trajectories. The traditional approach of building custom solutions for each app was becoming unsustainable. ...

The Business Challenge: Scaling Engineering Talent By 2022, BUX had reached product-market fit with 1M+ users, but faced a critical constraint: Amsterdam’s competitive tech talent market was limiting our engineering growth. We needed to expand internationally while maintaining our culture and technical standards. As Country General Manager for Serbia, I was tasked with establishing our first international engineering hub from scratch. Building a Company: From Legal Entity to Operating Business Month 1-2: Legal Foundation ...

The Strategic Challenge: Expanding Beyond Mobile By 2021, BUX’s mobile app had achieved remarkable success with 1M+ users across Europe. But our data revealed a critical opportunity: users wanted advanced features that were better suited for larger screens—detailed portfolio analysis, complex charting, and educational content. As Product Manager, I was tasked with bringing BUX to the web while maintaining our mobile-first DNA and user experience excellence. The Product Strategy: Complementary, Not Duplicate The Insight: Web wasn’t just a bigger mobile app. Desktop users have different behaviors, needs, and interaction patterns. ...

The Mission: Democratize Investing for Everyone When I joined BUX as a founding iOS engineer in 2017, retail investing was complex, expensive, and intimidating. Traditional brokerages charged high fees and offered confusing interfaces that scared away everyday investors. Our mission was clear: build a mobile-first investment platform that makes trading stocks, ETFs, and fractional shares as simple as using any other app on your phone. What I Built: Features That Changed Everything The Investment Plan (2019) ...